Investigating Third-person effects in advertising message endorsement : a Cross-cultural Comparison between South Korea and U.S Consumer_Yoo Suk-ki, Choi Young-Kyun, Kim Hyo-Gyu
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14 | Investigating Third-person effects in advertising message endorsement : a Cross-cultural Comparison between South Korea and U.S Consumer | Yoo Suk-ki, Choi Young-Kyun, Kim Hyo-Gyu |